How Much Should I Charge for a Brand Deal?

Start with your audience size and platform, then adjust for engagement, content type, niche, audience location, how the brand wants to use your content, and whether they want exclusivity. Most sponsored posts land between roughly $20 and $350 per 10,000 followers before those extras, which is why a range is more useful than one “perfect” number.

For a standard sponsored post, many creators start with an audience-based range, then raise or lower the price based on engagement, the amount of work involved, whether stories or videos are included, and whether the brand can reuse the content.

Instagram reel rates are usually higher than a simple static post because reels take more planning, filming, editing, and performance proof. Use your follower count, engagement rate, niche, and brand usage rights to set a range.

TikTok sponsorship rates depend on audience size, average views, engagement, how much creative work the video needs, and whether the brand wants to reuse the video in ads. A creator with strong video performance can often charge more than follower count alone suggests.

Yes. Brands care about proof that people pay attention. A smaller audience with strong likes, comments, saves, shares, or watch time can often earn more than a bigger audience that rarely responds.

Yes. Posting once on your own channel is different from letting a brand reuse your content in ads for weeks or months. If the brand gets more use from your content, your fee should usually go up.

Exclusivity limits what else you can promote for a period of time. Even short exclusivity windows should carry a premium because they block competing deals in the same category.

Brands often pay more to reach audiences in places where ads usually cost more and customers spend more. That does not mean other audiences are “worse”, it just means location can affect brand budgets.

It depends on what the brand is asking for. A TikTok sponsorship, Instagram reel, story, static post, and YouTube mention all take different levels of work and give the brand different value. Compare the same type of content before comparing prices.

Sometimes. If you are only creating content for the brand and not posting it to your audience, the price may be lower. But the brand is still paying for your ideas, filming, editing, revisions, and the right to reuse the content, so creator-made content should not automatically be “cheap.”

Bundles, for example a reel plus stories plus brand usage rights, should cost more than one post alone. They can be slightly cheaper than buying each item separately, but only because the brand is booking more work at once.

Publish starting prices and clear package descriptions on your Direct.me page or media kit, then adjust each quote based on what the brand needs, how they will use the content, and the timeline. Clear ranges make negotiation less awkward and help you avoid undercharging.

No. It is an educational estimate based on simple inputs. Actual pricing depends on the brand, the content they want, timing, your experience, and the contract terms. Always review important agreements with a professional.