Facebook Pixel
Help Meta understand who engages with your bio page.
Direct.me · App-style block
Direct.me Pro · Included with your plan
Create your account
Takes less than a minute.
About this block
If you promote posts, run ads, or retarget interested visitors, you need cleaner signals than follower count alone. The Facebook Pixel block connects your public page to Meta so meaningful visits and actions can inform future campaigns.
Use it to learn which audiences respond and make paid promotion less dependent on guesswork.
Use it to learn which audiences respond and make paid promotion less dependent on guesswork.
How to use
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Add the block
Open Add blocks and choose Facebook Pixel.
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Connect your pixel
Paste the ID Meta provides and confirm it belongs to the right business or ad account.
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Test with a friend
Visit the page and confirm events appear as expected before you spend meaningful budget.
Highlights
- Supports retargeting and campaign measurement
- Helps ads learn from visitors who actually engage
- Makes launch and promotion performance easier to evaluate
- Connects bio-page traffic to Meta’s reporting tools
Common questions
- What does this block do?
- It connects your public page to Meta tracking so visits and actions can support campaign measurement and retargeting.
- Will visitors see a visible block?
- No. It works in the background and does not add visible content to the page.
- When should I use it?
- Use it when you run Meta ads, plan to retarget visitors, or want better campaign signals from your bio traffic.
- What do I need to set it up?
- You need the pixel ID from the relevant Meta business or ad account.
- How is this different from Google Analytics?
- Facebook Pixel is mainly for Meta ads and retargeting. Google Analytics is broader traffic and behavior reporting.
- Should I mention tracking in my policies?
- If you use tracking tools, make sure your privacy notices match your setup and local requirements.
Information
- Provider
- Direct.me
- Compatibility
- Runs in the background on your public page
- Languages
- N/A — reporting is in Meta