UTM Tracking
Know which bio traffic came from which push.
Direct.me · App-style block
Direct.me Pro · Included with your plan
Create your account
Takes less than a minute.
About this block
Followers can reach your page from stories, posts, newsletters, ads, QR codes, podcasts, and partner shout-outs. UTM Settings help label those paths so your analytics can show what actually brought people in.
Use them to compare campaigns, prove sponsor value, and repeat the channels that move real traffic.
Use them to compare campaigns, prove sponsor value, and repeat the channels that move real traffic.
How to use
-
Add the block
Open Add blocks and choose UTM settings.
-
Name campaigns clearly
Use names future-you can understand, like `spring_newsletter`, `tour_qr`, or `brand_partner_may`.
-
Review results after each push
Check which sources brought useful traffic, then reuse the patterns that worked.
Highlights
- Separates traffic by campaign, platform, or partner
- Helps compare stories, newsletters, ads, QR codes, and collaborations
- Makes sponsor and launch reporting more credible
- Guides where to spend creative energy next
Common questions
- What do UTM Settings do?
- They add campaign labels to links so analytics tools can show where traffic came from.
- Will followers notice them?
- They may appear in URLs, but they do not change the visible page design or the destination content.
- When should I use UTMs?
- Use them for campaigns, ads, newsletters, QR codes, partner posts, or any promotion you want to measure separately.
- How are they different from Google Analytics?
- UTMs label traffic sources. Google Analytics is one place where those labels can be reported and analyzed.
- Can they help with sponsor reporting?
- Yes. Campaign labels can make partner traffic easier to separate from regular social or organic visits.
Information
- Provider
- Direct.me
- Compatibility
- Applies to links you configure
- Languages
- Naming in your conventions